The attempt to beat the Guinness World Record for #beatcancer is officially closed.


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Thank you all for participating in the #beatcancer movement. The #beatcancer Guinness World Record attempt and donation of 5 cents ($.05) per mention officially ended on October 16, 2010 at 9am PST. Although we did not beat our record setting number of 209,771 mentions of #beatcancer within a 24 hour period, PayPal and SWAGG agreed to donate more than 5 cents per mention, totaling $20,000. In the meantime, we are keeping the counter of mentions going to show the enormous power of social media for social good.

#beatcancer doesn’t end here! SWAGG is committed to fight against cancer and you can help! Prior to the official product launch, consumers can pledge to download the SWAGG app below by submitting their e-mail address. SWAGG will then donate $1 to Stand Up To Cancer, up to $125,000.*

The Lance Armstrong Foundation has been “inspiring and empowering” cancer sufferers and their families since 1997. They began as a small group trying to raise money to fight cancer and now, as LIVESTRONG, are funding programs worldwide to improve the quality of life for members of the global cancer community.
Stand Up To Cancer is a new initiative created to accelerate groundbreaking cancer research that will get new therapies to patients quickly and save lives. SU2C's goal is to bring together the best and the brightest in the cancer community, encouraging collaboration instead of competition. By galvanizing the entertainment industry, SU2C creates awareness and builds broad public support for this effort.
Bright Pink is a national non-profit organization that provides education and support to young women who are at high risk for breast and ovarian cancer. They arm young women with knowledge, options and a great attitude, and offer companionship and empathy during their journey. We empower them to take control of their breast and ovarian health and in turn, grant them the freedom and peace of mind to live a beautiful and fulfilling life.
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